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TRIBE Baden-Baden – A new chapter in the city hotel industry

TRIBE Baden-Baden – A new chapter in the city hotel industry

TRIBE Baden-Baden
TRIBE Baden-Baden
TRIBE Baden-Baden
TRIBE Baden-Baden
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TRIBE Baden-Baden

The world of hospitality is undergoing a remarkable transformation with the arrival of TRIBE Baden-Baden, the brand’s first hotel in Germany.

Originally from Australia, TRIBE represents a fusion of modern design and functional elegance, positioned in the historic and culturally rich setting of Baden-Baden. This opening not only marks a milestone for The Chocolate on the Pillow Group in co-operation with Accor, but also sets new standards for the city hotel industry.

The unique symbiosis of past and present

TRIBE Baden-Baden, in the centre of the traditional spa town, skilfully combines contemporary design with the historical charm of Baden-Baden. The location, rich in cultural heritage, provides the perfect stage for this innovative hotel concept. CEO Erik Florvaag of The Chocolate on the Pillow Group emphasises the importance of this combination and the strategic decision to bring this unique brand to Germany.

Innovative design and hospitality

TRIBE Baden-Baden embodies a new understanding of lifestyle and hospitality. With its modern and individual design, which dispenses with superfluous features, it appeals to a design-conscious but price-conscious target group. Jens Lehmann, COO of The Chocolate on the Pillow Group, emphasises how the hotel redefines the hotel industry in Baden-Baden with its proximity to important cultural facilities such as the Caracalla Therme and the city centre.

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A space for community and creativity

The centrepiece of every TRIBE hotel is the Social Hub – a concept that comes into its own at TRIBE Baden-Baden. This communal area serves as a co-working space for both business travellers and holidaymakers and offers a modern café and bar concept. Thiemo Willms, Vice President Accor Development, emphasises the importance of this space as a meeting place for individuality and creativity, supported by intelligent, functional and design-oriented furnishings.

Conclusion

The TRIBE Baden-Baden is truly a jewel in the world of city hotels. It is a place where you not only discover an eye for beauty, but also a heart for something special. In this hotel, design and functionality merge so seamlessly that you immediately feel at home.

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