When travel enthusiasts hear the name Marriott International, Inc. they think of quality accommodation and excellent service. With the introduction of the new brand “Four Points Express by Sheraton“, the company remains true to this tradition and opens a new chapter in the mid-range hotel industry.
Marriott’s latest innovation
Marriott has responded to the growing demand for quality yet affordable hotels in Europe, the Middle East and Africa with the launch of Four Points Express by Sheraton. This is not the first time Marriott has established itself in the midscale segment. The recently launched brands such as “City Express by Marriott” and “StudioRes” are testament to Marriott’s commitment to offering the best for its guests.
What Four Points Express has to offer
“We are proud to revolutionise the midscale segment with Four Points Express by Sheraton,” says Satya Anand, President, Europe, Middle East and Africa (EMEA) at Marriott International.
The centrepiece reflects clear, simple principles: reliability, straightforwardness and good value, both in design and in the guest experience. Travellers can look forward to spotlessly clean, cosy rooms, a hearty breakfast and free Wi-Fi. In addition, local design accents flow in to create an authentic, homely feel.
Expansion in Europe
So far, contracts have been signed for the UK and Turkey, with intentions to expand into countries such as Poland and Belgium. The first hotel in the UK, it is expected to open in 2024 near main railway stations and major landmarks. Two hotels are being planned in Turkey – one in Antalya and one in Bursa. Both promise an excellent location and connection to the capital cities.
Exclusive advantages for guests
Another incentive for guests: Four Points Express will be part of the award-winning Marriott Bonvoy bonus programme. This allows access to exclusive offers and facilitates booking via Marriott’s digital platforms.
More information about Four Points Express by Sheraton can be found online at: www.fourpointsexpressdevelopment.marriott.com/