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Dubai with record numbers of guests: The adventure metropolis exceeds pre-pandemic levels

Dubai with record numbers of guests: The adventure metropolis exceeds pre-pandemic levels


Dubai reports impressive figures in the tourism sector: with a 20% increase in visitors in the first half of 2023, the city is setting new standards in the industry, with guest numbers exceeding pre-pandemic levels.

Another triumph on the international tourism stage

The tourism sector presents a radiant picture. No less than 8.55 million international visitors chose this destination between January and June 2023, a significant growth compared to the 8.36 million tourists in the first half of 2019. The continued success of this popular beach and adventure metropolis is underlined by its recognition in the Tripadvisor Travellers’ Choice Awards 2023, where Dubai was once again named the world’s number one destination.

Germany as a strong partner

With impressive year-on-year growth of 53.3%, Germany remains a significant market for Dubai. A total of 328,900 German guests were recorded in the first half of 2023, positioning Germany as the seventh most important source market for Dubai.

Thriving hotel market

Dubai’s hotel sector is shining with overwhelming numbers, with all key metrics exceeding pre-pandemic levels. This includes an average hotel occupancy rate of 78%, making Dubai one of the cities with the highest hotel occupancy rates in the world.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, expressed: “The performance of the industry in the first half of the year is a testament to our government’s forward-looking strategy.”

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Culinary highlights and international venue

The city has asserted itself not only as a tourist destination, but also on the global culinary stage. With renowned events such as the Dubai Food Festival and the inclusion of several restaurants in international rankings, the city is cementing its reputation as a global culinary hotspot.

A sustainable look into the future

2023, marked as the Year of Sustainability in the UAE, shows Dubai’s ambition to become a leading sustainable destination. This is reflected in initiatives such as the Dubai Sustainable Tourism badge, which recognises hotels that meet strict sustainability criteria.

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