Wyndham Hotels & Resorts, the largest hotel franchise company in the world, has more than 105 hotels already in operation and a development pipeline of approximately 20 additional facilities to further expand its market-leading legacy in this stunning country.
Wyndham and the Turkish expansion
Synonymous with opulent hospitality, Wyndham has left its footprints in more than 95 countries. But nowhere is this presence more perceptible at the moment than in Turkey, a country rich in culture, history and tourist potential. With 105 hotels already opened and in operation, Wyndham confirms its dominance as the largest international hotel group in the country.
Continuous expansion plans: The burgeoning portfolio
Wyndham’s strategy for Turkey is nothing less than ambitious. This growth focus is clearly seen in their recent openings, which cover the focus from economy hotels to upper-upscale establishments. The newest hotels, such as the Days Hotel by Wyndham Istanbul Esenyurt and the Ramada by Wyndham Karapinar, illustrate this point perfectly.
Cultural and tourist resonance: what does the leadership say?
“While Turkey offers a rich array of culturally rich destinations, beautiful coastlines and vibrant cities, it is a particular source of pride to cross the 100-hotel mark in the year that the Republic celebrates its 100th anniversary,” highlights Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.
Diversification: the many facets of Wyndham
Wyndham’s portfolio in Turkey is diverse, from business-focused facilities to luxury spas. For example, the Wyndham Afyonkarahisar Thermal & Spa offers six therapeutic thermal pools, sauna, hammam and steam bath. Each hotel in the portfolio serves a specific niche market, making the brand both versatile and adaptable.
A promising future: the development pipeline
With plans for around 20 more hotels, the future promises to be even brighter for Wyndham in Turkey. Specially positioned facilities, such as the Wyndham Istanbul Old City in the heart of Istanbul’s Old Town or the 200-room Ramada by Wyndham Istanbul Pera hotel, are in the pipeline and aim to further diversify.
For more information on Wyndham Grand and franchising opportunities with Wyndham Hotels & Resorts, visit www.whrdevelopmentemea.com.