Don Julio Tequila opens first pop-up store in Germany
An exclusive pop-up store, “POR AMOR by Don Julio”, will open its doors at Clemens-Schultz-Straße 70 on St. Pauli between 25 October and 25 November. This place promises not only first-class Don Julio Tequila, but also a comprehensive programme that transports the authentic Mexican attitude to life directly to Hamburg.
The Don Julio Tequlia Experience
“Mexican lifestyle, sun-kissed interior and exquisite tequila born of pure passion” – these words could be used to describe the essence of what awaits visitors to the pop-up store. The design of the “POR AMOR by Don Julio” pop-up makes the hearts of all Mexico fans beat faster with bold colours, rustic furniture and a new stone façade. Agave and citrus plants round off the ambience and create an oasis that invites you to linger and enjoy.
Events that inspire
In addition to the seductive ambience, the pop-up store offers a diverse programme. There are weekly special events, including the culinary highlight “La Cocina” every Thursday, where tacos and quesadillas are served. Fridays are all about art and the legendary Don Julio palomas during the “Art & Palomas” events. On Saturdays, exclusive house parties ensure an exuberant atmosphere. Two special dates should be marked in the calendar: The Dia De Los Muertos Party and the House Warming Party. “Both events are experiences in a class of their own”, and on 28 October DJ Nico de Andrea will provide an unforgettable after-party at the GAGA Club.
Exclusive merchandise and surprises
Every visitor to the pop-up will also have the opportunity to purchase exclusive items. T-shirts designed by Heidelberg artist and illustrator Jannik Stegen and personalised Don Julio Blanco bottles are available. The special highlight: ten special “POR AMOR by Don Julio” keys, one of which unlocks a real rarity, an exclusive Don Julio 1942 bottle worth 300 euros.
A statement for tradition and modernity
Don Julio knows how to combine tradition and modernity with the “POR AMOR” campaign and the pop-up store of the same name. The brand celebrates its Mexican roots while presenting itself as modern and cosmopolitan. If you want to know more about Don Julio, you can find all the information on the official website: www.donjulio.com.
If Hamburg is the gateway to the world, then the “POR AMOR by Don Julio” pop-up store is the gateway to an unforgettable Mexican experience. It’s worth a visit – for the love of Don Julio Tequila.