MICHELIN Key brings a fresh twist to the hotel world with its launch. This innovative award from the prestigious Guide MICHELIN strives to guarantee travellers unforgettable stays in unique accommodations worldwide. Here is everything you need to know.
A New Star in the Hotel Sky
The MICHELIN Key is an extension of the proven Michelin concept. Known for its critical and coveted star ratings of restaurants, the guide now also focuses on hotels and other accommodation. The principle remains the same: quality, uniqueness and unforgettability.
“The MICHELIN Key is a reliable guide for travellers. Just as the MICHELIN stars distinguish top restaurants, the MICHELIN Key stands for the most exceptional hotels around the world,” says Gwendal Poullennec, international director of the MICHELIN Guides.
What makes a MICHELIN key hotel?
The selected hotel must not only offer comfortable beds or first-class service. It’s about the overall experience. This includes:
1. independent destination: the hotel contributes to a local experience
2. excellence in architecture and interior design
3. quality and consistency of service, comfort and maintenance.
4. uniqueness that reflects the personality and distinctiveness of the hotel.
5. coherent price-performance ratio
How is the MICHELIN key awarded?
The award of the MICHELIN key is based on careful assessments. The Guide MICHELIN inspectors visit the hotels anonymously. After several stays, they make their decision. The exact hotels that will receive this award will be announced in the first half of 2024.
A tool for the modern traveller
In addition to the award, the MICHELIN Guide also offers travellers a practical platform. Whether on guide.michelin.com or via the app, travellers can get inspired, choose hotels, book and share their experiences – all in one place and without distracting advertising.
The MICHELIN Key is more than just an award. It is a statement. It promises travellers an exceptional stay, regardless of their destination. With this extension, the MICHELIN Guide ensures that travelling – whether for business or pleasure – always remains an experience.